Branded labels the key to product promotion


Labels are not all the same. Indeed, they differ in many respects. There are differences in quality, costs, production processes and finishing options. These factors are key to the distinction between “no-name” labels and labels for branded products. In this short interview, Corinne Ullmann, Managing Director of packaging design agency Packthis AG, provides an insight into the creative designer’s perspective on these differences, the process of creating branded labels, customer priorities and the importance of different finishing options. More


Material author: Gallus inTouch, Edition 41
Date: March 2015
Original: here
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